Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant . United States of america: Harvard business school press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant". United States of america: Harvard business school press, 2015. .